Monday, March 16, 2015
American Car Buyers Favour GTI Over Golf
• Historical Monthly & Yearly Volkswagen Golf Sales Figures
• 2013 Volkswagen Golf R Driven Review
• 2013 Volkswagen Golf TDI Wolfsburg Driven Review
• All 151 Cars Ranked By June 2014 YTD U.S. Sales
But while Chevrolet Camaro buyers would presumably favour the Chevrolet Camaro ZL1 over the Camaro on which its based, they dont actually make purchases based on that preference. Yet Golf buyers are willing to spend extra on the performance-oriented GTI.
Is this a problem? Surely Volkswagen of America enjoys selling a fair number of the more upmarket car. Surely its more profitable. But the GTIs relative success serves to highlight the rarity of the conventional Golf. Click the little dropdown menu in the chart below to go back as far as 2009s Golf vs. GTI sales comparison, and you can check out current inventory, as well.
Over the last five and a half years, Volkswagen has sold 81,434 Golfs (and Rabbits) in America, excluding the GTI and higher-performance Golf R and R32. Honda has sold 96,001 Civics in the last three months. If you think that comparison is unfair, remember that the Golf is one of the planets best-selling cars. Its an unfair comparison... because America.
The Dodge Dart, on the other hand, has been criticized for not attracting more buyers. Yet 83,388 were sold in 2013. As for the Golfs traditionally lofty pricing scheme, remember that expensive cars do sell. Its cousin over at Audi, the A4, has generated 100,069 sales in the last two and a half years.
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